Sidney Krandall & Sons
VIDEO | MINI DOCUMENTARY
This documentary was completed remotely as a personal project using a collage of previously filmed video content, historical photographs, and remote telephone interviews.
Opportunity
Utilise my unique family history as an exercise in storytelling and video editing.
Outcome
A mini documentary featuring my fathers experience in the family jewellery business.
Sidney Krandall at his shop in Detroit, Michigan, USA.
History
"Are you related to the jewellery store?" was an unusual question which I was asked often as a child. For many years after Sidney Krandall & Sons closed in 2008, customers would come to our home for advice and guidance on the purchase of their next family heirloom. I would hear countless stories of engagements and celebrations where jewellery from our family store was exchanged. This video was prepared to archive some of the history.
My dad and I at his home in Bloomfield Hills, Michigan, USA.