Sidney Krandall: Service Design & Strategy
sidneykrandall@gmail.com | +1 (0) 615 282 7914 | @sidneykrandall | linkedin.com/in/sidney-krandall
Designing High-Quality Experiences To Facilitate High-Quality Lives
About
My intrinsic motivation to design a more sustainable world drives me to continuously learn and broaden my perspective. I believe even the most fleeting experiences, when designed with care and intention, can collectively improve human and environmental conditions. As an undergraduate at the University of Michigan, I studied design while volunteering at the American Cancer Society and the VA Hospital—experiences that sparked my lasting curiosity about how complex industries can collaborate to build sustainable systems.
After several years as a designer in Chicago, I earned a Master of Research in Healthcare & Design from the Royal College of Art and Imperial College London, where I explored how AI-driven digital learning platforms might better engage research participants facing communication and consent challenges. I have since moved to Nashville, where I work as a Lead UX Product Designer at Deloitte, focusing on designing thoughtful, ethical, and intentional digital experiences.
When I’m not at work, I channel my passion for craftsmanship into creating art across mediums—from ceramics and painting to beading and engraving. I also run Sidney Krandall Silversmithing, where I design and handcraft heirloom-quality jewelry that blends antique stones, sterling silver, and etched details. These creative pursuits continually inspire and inform my design practice.
Skills
Design & Interdisciplinary Research
Design for Fraud Prevention and Detection
Service Blueprinting
Illustration & Storyboarding
Journey, Product, & System Mapping
Ethics Approval Processes
Interdisciplinary & Multicultural Collaboration
Physical Evidences Design
3D Modelling & 3D Printing
Rapid Prototyping (Low & High Fidelity)
Persona Development
Affinity Diagramming
Interviewing & Public Speaking
Critical Incident Technique
Video Editing & Photography
Data Analysis (Tableau, SQL)
Additive & Subtractive Fabrication
Metal, Wood, & Paper Fabrication
Awards, Grants, & Fellowships
2022 - Project Contribution Excellence Award from Grant Thorton & The US Department of Labor
2021 - 5G Transatlantic Lab Hackathon :: Finalist
2019 - Blockchain Labs SIBH Hackathon :: First Place
2016 - Palazzola Memorial Award
2016 - University of Michigan "Top Wolverine Women to Watch in 2016"
2016 - University of Michigan "Entrepreneurial and Innovation Highlights 2016"
2016 - U-M Library Student Grant for ADAPT LLC
2016 - U-M Center for Entrepreneurship Jump Start Grant
2015/16 - Barger Leadership Institute - Fellowship
2015 - University of Michigan OptiMize Social Innovation Competition - Grand Prize
2015 - University of Michigan OptiMize Social Innovation Competition - Fellowship
2014 - University of Michigan Science as Art Competition - Grand Prize
Website Last Updated :: 03 May, 2022